11:11 – Minimalist Details & Ethereal Light

August 9, 2024 Joe Luft

11:11 – Minimalist Details & Ethereal Light

At Kehoe Designs, we thrive on the opportunity to create something truly extraordinary. So,  when a fashion-forward couple came to us wanting something that had never been done, we  got to work doing what we do best. After all, couples should have a day that uniquely  celebrates their union and expresses a personalized aesthetic. For this couple, the vision  was clear: “Magazine-worthy.”

Senior Event Producer Mathew Lahey was behind transforming this wedding into an  unforgettable celebration. He began by igniting inspiration during their initial design  consultation, where he learned about the couple’s unique story and vision. Mathew then  brought these ideas to life by curating a collection of inspirational images and sketches,  selected with precision to ensure that every detail aligned perfectly with the couple’s  aspirations. 

That alignment looked like a mix of untraditional and minimalist details: an event that felt  more like an art soirée than a wedding. Our team proposed sculptural petrified wood details,  warm colors, and airy fabrics—evoking a feeling of seasonal rebirth, like winter thawing into  spring.

Following the initial consultation, we invited our clients to a sample viewing where they  immersed themselves in the design elements of their day. Picture this: fabrics, vessels, and  florals beautifully arranged in a dedicated room, transforming it into a preview of their  wedding. For custom elements, our in-house design team crafts prototypes, ready for client  approval. The atmosphere is also enhanced with carefully curated lighting and music,  allowing clients to fully visualize the ambiance.  

Mathew highlights the importance of this meeting, where dreams start to take tangible form.  By showcasing these elements in person, clients can truly envision their day, ensuring every  detail aligns with their unique vision–elevating the excitement for the celebration ahead.

Fast forward to the big day, guests are received at the elegant Venue Six10 multi-level event  space. The evening started on the building’s 10th floor with an intimate ceremony featuring a  custom-designed, subtle tone-on-tone Chuppah accented with asymmetrical florals and 

framed by layered candles. After the vows, guests moved into a relaxed cocktail loft that  overlooked the 9th floor reception.  

It was essential that the transition from the ceremony to the reception was a wow moment.  And we achieved it with impactful ceiling décor—trussed, wavy fabric that floated over the  reception space—and an eye-catching dance floor that featured a custom painting: a dreamy  drop of black ink diffusing out on the surface. Mathew cites these elements as two of his  favorites, recalling how incredible the ceiling and the dance floor contrasted and how the  semi-translucent hanging textiles took in light and air in stunning ways. 

Mathew knows that getting an event right is also all about nailing the details. Black water  goblets on each table tied the room together, which was dotted with refined black seating  that achieved a residential party vibe. “Experiencing the design in action and walking through  with the client, showing them everything and seeing their reaction,” is one of the most  rewarding parts of the process, according to Mathew — who likes to stand at the door of  events and watch the surprise on guests’ faces.  

The production value of this wedding matched the breathtaking energy of its design,  centered around a personalized “11:11” theme—a meaningful nod to the couple’s story and  their special date. Our BlackOak Technical Productions team artfully wove this detail  throughout the space, using soft waves of textured wall lighting to create a dreamlike  atmosphere. This integration helped to seamlessly blend both celebrations together.

Mathew reflects that one of the most rewarding parts of designing events is the clients’  appreciation—the affirmation that we got it right. This wedding was no exception. The couple  sought something truly unique, and we delivered an irreplicable event that emphasized personalized “11:11” themes with dreamlike, textured lighting; artistic floral design; and  impactful décor. This unforgettable event perfectly showcased our ability to transform visions  into extraordinary realities.