LOOK BACK AT LOLLA — CHICAGO’S LARGEST OUTDOOR MUSIC FESTIVAL

The Now

July 28, 2021

Chicago’s epic Summer 4-day music festival is BACK in-person!

Lollapalooza, the renowned fest, draws some of the biggest names in the music industry to the Windy City. But it’s not just Grammy-award-winning talents that headline the outdoor fete. The creative design also takes a starring role as major companies activate their brands to court their respective audiences.

Oasis From Chaos

“It’s always an exciting challenge to understand a company’s goals and objectives. Then generate a creative solution that only exists for one moment in time. With Lollapalooza, we take a simple, white tent and transform it into a compelling oasis. Guests escape amid a chaotic music festival! said Joey Berman, Senior Event Producer, KEHOE DESIGNS.

“And while the aesthetic always changes, there are certain elements that always need to remain: inviting lounge seating, attractive and impactful bars, and an overall fun vibe to keep the party going!”

LOOK BACK AT LOLLA — CUE THE EYE CANDY

In celebration of Lolla’s 30th Anniversary, let’s look back at some wild activations brought to life by Berman, KEHOE DESIGNS, and our family of brands that took place at Chicago’s largest outdoor music festival in Grant Park.

Haute Summer in Chicago

Vibrant watercolor designs are brought to life through furniture and wild ceiling features. This unique Lolla install featured crisp white furniture accented with lively pillows and ottomans to punctuate the space with brilliant hues.

Grant Park, Activation, Event Design, Event Decor, Haute Summer

Tropical Utopia

In this space, crisp white furniture was continued with a natural and organic feeling by bringing in an abundance of lush greenery and custom graphics to enhance the verdant aesthetic.

Lollapalooza, Grant Park, Activation, Look Back At Lolla, Event Design, Event Decor, Tropical Utopia, Plantscapes, Greenery

Rastafarian Fever

In this Lolla setup, the tropical vibe was given a decidedly Jamaican feel. The fringe bar and braided ceiling treatment brought in an unusual and unexpected textural component. This feature enhanced the senses.

Lollapalooza, Chicago, Grant Park, Activation, Look Back At Lolla, Event Design, Event Decor, Bar setup, Decor, Bar back, Graphic Design, Plantscapes

Organic Ombré

Stemming from the tropical utopia, we added cool hues of blues and purples to create a soothing and relaxed environment at Lollapalooza.

Lollapalooza, Chicago, Grant Park, Activation, Look Back At Lolla, Event Design, Event Decor, Lounge Grouping, Ceiling Installation

Mod Squad

Size & shapeshifted, a lengthy lounge grouping snaked through the hot-pink and orange-streaked space. A gallery wall of cheeky, custom graphic prints along with black and gold accents made for an elevated glam vibe. This setup sizzled with modern street-style flair!

Lollapalooza, Chicago, Grant Park, Activation, Look Back At Lolla, Event Design, Event Decor, Lounge Grouping, Floral Design, Ceiling Installation, Brand Activation

Chicago, Grant Park, Activation, Event Design, Bar Decor, Bar Styling, Floral Design, Flowers

Forest Bathing

This environment was designed to provide guests with a relaxing, organic feeling of tranquility at Lolla. It featured an abundance of fresh plants throughout, wooden fence walls, and various earthy textures from thatched roof accents and wicker furniture. A true zen den at Lollapalooza in Chicago!

Lollapalooza, Chicago, Grant Park, Activation, Look Back At Lolla,Event Design, Event Decor, Lounge Grouping, Floral Design, Ceiling Installation, Brand Activation, Plantscapes, Forest Bathing